ITAmazon data handling at FireFeed.
This page summarizes how FireFeed processes Amazon Information. The full policy, including legal terms, is available in the Amazon Data Protection Policy.
Purpose of processing
FireFeed processes Amazon order information solely to provide marketplace operations, order fulfillment, shipment preparation, shipment confirmation, inventory synchronization and customer support related to authorized seller accounts.
Recipient and shipping information
Recipient and shipping information is used only for order fulfillment and logistics workflows. FireFeed does not use Amazon customer personal data for advertising, profiling, resale, or unrelated analytics.
What data is processed
| Category | Examples | Why FireFeed needs it |
|---|---|---|
| Catalog data | Product titles, attributes, EAN/SKU, images, prices, stock | Catalog and pricing synchronization |
| Order data | Order ID, items, quantity, totals, status, dates | Order import and operational management |
| Recipient / shipping data (PII) | Recipient name, shipping address, contact details where applicable | Order fulfillment, shipping documentation, tracking confirmation |
| Operational metadata | Logs of feed publication, sync results, errors | Operations, support, audit |
Retention
Personally Identifiable Information is retained only for the period required to complete order fulfillment and operational reconciliation, and is deleted or anonymized according to the retention period configured for the seller account and applicable Amazon policies.
Amazon customer PII is retained for no longer than 30 days after shipment completion unless a shorter retention period is configured or deletion is required earlier.
Access
- Access to Amazon Information is restricted to authorized FireFeed personnel under role-based access control and least privilege.
- Access to PII is logged and reviewed.
- Multi-factor authentication is required for all administrative access.
Third parties
FireFeed does not sell Amazon Information and does not share Amazon customer PII with third parties, except where strictly required for order fulfillment, shipping, legal obligations, or subprocessors listed in the Amazon Data Protection Policy. Subprocessors are bound by contractual confidentiality and data protection obligations.
Deletion
- Sellers can revoke FireFeed access from their Amazon Seller Central account at any time.
- On revocation, FireFeed proceeds to the deletion or anonymization of the seller's Amazon Information held by FireFeed, in line with the configured retention.
- Backups are rotated; data persisted in backups is removed in line with the documented backup rotation cycle.
Incident management
FireFeed operates a documented incident response procedure. Incidents involving Amazon Information are notified to Amazon within 24 hours of confirmed detection, in line with Amazon's Data Protection Policy. See the Security page for the full process.