Frequently asked questions

FireFeed is a marketplace feed and order management platform that helps online merchants synchronize product catalogs, inventory, prices and Amazon orders with their internal systems, and operate shipment workflows end-to-end.

FireFeed is for online merchants and brands selling on Amazon, including sellers operating with their own warehouse, third-party logistics, ERP/OMS or PIM systems. It is provided to authorized Amazon Seller Central accounts.

FireFeed is designed to work across Amazon marketplaces accessible through the Selling Partner API. The exact set of marketplaces enabled for a given seller depends on the seller's Amazon account and the roles authorized.

FireFeed accesses catalog, pricing, inventory, order, and — where required — recipient and shipping data, only for the seller accounts that have authorized FireFeed via Amazon. See the Amazon Data Protection Policy.

Recipient and shipping information is required to fulfill the order, prepare shipping documentation, and provide shipment confirmation and tracking updates back to Amazon. It is used only for fulfillment and logistics workflows.

FireFeed stores recipient and shipping information only for the period required to complete order fulfillment and operational reconciliation. Sensitive fields are encrypted at rest and access is restricted under least privilege.

Amazon customer PII is retained for no longer than 30 days after shipment completion, unless a shorter retention period is configured or deletion is required earlier.

Yes. Sellers can revoke FireFeed access at any time from their Amazon Seller Central account, in Apps & Services › Manage Your Apps. On revocation, FireFeed proceeds to the deletion or anonymization of the seller's Amazon Information held by FireFeed.

FireFeed does not sell Amazon Information and does not share Amazon customer PII with third parties, except where strictly required for order fulfillment, shipping, legal obligations, or subprocessors listed in the Amazon Data Protection Policy.

Email support@fire-feed.com for product support, security@fire-feed.com for security incidents, and privacy@fire-feed.com for privacy questions. See the Support page for hours and response times.

SP-API tokens and other secrets are stored in a managed secret store, not in the application database in plain form. Secrets are not committed to source repositories, are rotated on a defined schedule, and are masked in application logs. Multi-factor authentication is required for administrative access.

FireFeed is currently preparing its Selling Partner Appstore listing. Availability may depend on Amazon approval and seller eligibility. Until then, sellers can connect FireFeed by reaching out to our sales team.